Certifications
- Inbound marketing is the most effective marketing method for online business
- Develop and engage in effective social media strategies
- Learned about the inbound methodology: attract, delight, engage
- Content marketing is used to increase your business or brand awareness
- Understanding your audience as well as where they are in the marketing funnel
- Learned how to create valuable content to attract and retain a defined audience
- Learned how to create accurate campaign tracking
- Learned how to implement tracking codes
- Learned how to navigate reports
- Learned how to measure website traffic and understand user behavior
- Learned how to track and monitor ROI
- Google Analytics helps you keep track of marketing campaigns
- Email marketing is used to build trust with customers
- Email marketing is more efficient than social media
- Learned that email marketing is about having conversations with your audience
- Social media is used to increase brand and product awareness
- Learned how to develop an effective social media strategy for your business
- Social media offers positive customer experience
- Google helps increase brand awareness
- How to measure performance
- Learned how to create effective google search campaigns